Social Media Category
Market-share vs. profit strategies
Posted on May 11, 2010
The joys of dating… We all know a friend who at some stage in their single life has dated anything with a heartbeat. (Let’s be totally honest, some of us are those friends). Dating anything with a heartbeat is essentially a market-share strategy—getting your brand out there any way you can, learning from experience, polishing […]
The dangers of prospecting for ‘cultural fit’
Posted on May 11, 2010
We were speaking with a client about the types of customers they want to attract to their B2B business, and rather than weighting factors like market segment and industry vertical, they focused instead on cultural fit. It’s a growing trend that companies are not just seeking new business, but new business partners—a coming-together of organizations […]
How leading brands grow their industry category
Posted on May 11, 2010
For a start, my feet are large for my height. I’m 5’6” tall and my feet are size ten. I can never predict what a shoe will look like on my foot until it’s been shod onto my clod-hopper. The daintiest slipper can transform me into Ronald McDonald. As a consequence, I don’t shop for shoes, I […]
What would Anna do on Mother’s Day?
Posted on May 11, 2010
An American woman Anna Jarvis trademarked ‘Mother’s Day’ in 1912 and campaigned for the ‘second Sunday in May’ as an international day to recognise and honour mothers. Ironically, Anna spent the final years of her life campaigning against Mother’s Day. She felt that the day had lost its meaning by becoming too commercial. She had […]
Study finds 28 percent of Australians “financially unfit”
Posted on February 22, 2010
Written by Kylie Hughes for MyBudget’s ‘MoneyTalks’ blog Bankwest recently released its 2010 Financial Fitness Index based on an online sample of 833 Australians. The survey measured 14 “vital signs” of financial fitness, including annual income, savings, insurance, assets, housing costs and debt. Nearly 28 percent of respondents ‘had an over-reliance on debt, little or […]
Antidepressants implicated in male factor infertility
Posted on December 8, 2009
Written by Kylie Hughes for psychiatrist practitioner Dr. Robin Stone M.D for her medical blog. A paper is in press that implicates antidepressant medication with male fertility issues. The research builds on a litany of information about the effects of antidepressants on women during and after pregnancy, and begins to fill the void about how these […]
Depression or soft bipolar disorder?
Posted on December 2, 2009
Written by Kylie Hughes for psychiatric practitioner Dr. Robin Stone, M.D. for her medical blog. Depression is among the top three causes of death and disability in the US (Michaud et al 2006). Consequently, primary care providers spend an increasing amount of time diagnosing and treating mental health disorders. Most patients seeking help for mental […]
Kylie Hughes 